Effectively cleanses hair for a super soft fresh finish exuding shine and vitality, it is perfect for extremely damage or dry hair. This moisturizing shampoo gently cleanses with amino acidic cleansing ingredient, the main element of hair. Idea Style changes your hair, making it shinier, smoother and more beautiful. Main Features: PML (poly-methacryloyl-L-Lysine): Pola's patented ingredient which brings glow and smoothness to hair. Arginine: maintains moisture level with utmost penetration and strength to hair. Vitamin E: anti-oxidant, promotes blood circulation. *Product #: 5803